Doritos Kicks Off Consumer-Generated Super Bowl Ad Madness.


From the brands get the consumer-generated content they deserve department, it's time to take down the ad pros and Crash The Super Bowl. (Their words, not mine.) Win $25K, then maybe $1,000,000 if America loves you. Except for the part where you can only use the assets on their site, can only enter once and only have until 11/16/08 to submit your idea, do anything you want. Yep, sounds like the restrictions every Ad Pro™ I know works under.

by Bill Green    Nov- 7-08   Click to Comment   
Topic: Super Bowl 2009   

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Hi Bill,

are you sure you only allowed to use the assets on the site? They only seem to be a library of logos, product shots, etc. that makes it easier for you to include proper branding. In the terms of use I couldn't find anything about a restriction on material (except for copyrighted stuff)...

thanks for the info anyway, I am looking forward to see what the 5 finalists will be like!

Posted by: roland hachmann on November 8, 2008 7:50 AM

In their rules section under ‘Additional Requirements’ it says you can only use the assets that you download from their site and only their music, and anything else you upload you need to own the copyright for.

As for proper branding, well, if the spot is good, shouldn’t really need too much of a logo. ;-p

Posted by: bg on November 8, 2008 1:13 PM

There are a couple of really good videos in the running. There one with an alien and tons of effects, and there is this really cute/funny one with two dogs. Its my FAVE!

Posted by: raul on November 8, 2008 2:14 PM