For 'Mad Men' Promo, Torke Brings '50s and '60s to Lisbon


For season 2 of Mad Men, Torke dressed a passel of perpetual extras up in period costumes, complete with classic cars from the '50s and '60s. Thus coiffed, they wheeled around Lisbon distributing the "Mad Men News."

Not sold. The effort felt more Grease than Mad Ave., minus an Olivia Newton-John knockoff rockin 'the hotpants. If I were on the receiving end of one of those newsletters, I'd be shocked not to find a yearbook in my hand.

by Angela Natividad    Nov-11-08   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Promotions   

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Did they even bother to watch Mad Men first?

Posted by: Lydia Sugarman on November 11, 2008 2:21 PM

Seriously? This was terrible.

They didn't even get close.

Posted by: really? on November 11, 2008 7:16 PM

oh man they so got this wrong, shame on them for doing anything so uncool around MM

Posted by: Adam P on November 12, 2008 9:22 AM