Microsoft Does 'I'm a PC' UGC Mash-Up Thing.
"I'm a PC ... and I love the slimming effect of a purple striped shirt."
That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.
These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.
Let's just hope Crispin didn't produce them on a Mac this time.
Topic: Brands, Campaigns, Commercials, Consumer Created, Online, Television
*slap**slam**blaM* mmm, that was delicious!
thank you Angela.
like a sip of expresso followed by a draft of Amsterdam coffee shop cerebral candy!
helpful visual outlines level of joy produced by your wordsmithy wonders.
Too bad the agency didn't know that vertical stripes produce a slimming effect and horizontal stripes produce a fattening effect.Or maybe I didn't get the point...
This one time, I was on my spaceship, and I saw this black hole, and it was, like, vacuuming whole galaxies into its great hellish maw, and I was all, "Nothing could suck more than this."
But then I saw that campaign.