Microsoft Does 'I'm a PC' UGC Mash-Up Thing.


"I'm a PC ... and I love the slimming effect of a purple striped shirt."

That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.

These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.

Let's just hope Crispin didn't produce them on a Mac this time.

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



*slap**slam**blaM* mmm, that was delicious!

thank you Angela.

like a sip of expresso followed by a draft of Amsterdam coffee shop cerebral candy!
helpful visual outlines level of joy produced by your wordsmithy wonders.

Posted by: eYes on November 12, 2008 10:36 AM

Too bad the agency didn't know that vertical stripes produce a slimming effect and horizontal stripes produce a fattening effect.Or maybe I didn't get the point...

Posted by: Tom Egly on November 12, 2008 4:25 PM

This one time, I was on my spaceship, and I saw this black hole, and it was, like, vacuuming whole galaxies into its great hellish maw, and I was all, "Nothing could suck more than this."

But then I saw that campaign.

Posted by: Hugh on November 12, 2008 6:26 PM