Seeing Red? Feeling Blue? Try Orange.


As you prepare for the upcoming post-election pre-Christmas/Super Bowl ad madness, check out what Tropicana did during the election on An Orange America. They mapped voters with the terms they were discussing most. Cool visual aggregation ensues! (Read more about how it works here from Simon Owens who worked on it.) Tropicana did this in a way that connected red and blue states with their product by bringing it back to the color orange. (To check out other forms of visualizationosity online, go here.)

by Bill Green    Nov- 6-08   Click to Comment   
Topic: Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.