At Crowd's Command, Getty Shoots a Dwarf. In Skates.


To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08   Click to Comment   
Topic: Brands, Campaigns, Online, Promotions, Social, Strange   

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Just a comment...isn't he rollerskating not rollerblading?

Posted by: G money on December 9, 2008 12:31 AM

When you're Getty's size, I suppose it's all the same.

Or maybe the dwarf didn't want to 'blade.

Posted by: Angela on December 9, 2008 11:31 AM

Getty gets queries for a rollerblading dwarf, shoots a rollerskating dwarf. Thus ensuring that even in the case of special requests, customers won't ever find quite what they're looking for. Fucking stock.

Posted by: aargh on December 9, 2008 11:49 AM

I would like to see an elephant having sex with a midget on rollerblades.


Posted by: The Rock on December 9, 2008 11:55 AM

So, I guess my query, "Danny DeVito Skateboarding" didn't make it. Oh well. Close enough.

Posted by: Edward on December 9, 2008 1:20 PM

The caption should be "Inline skating dwarf," to avoid a lawsuit from the Rollerblade company, which owns the rights to the term "rollerblade."

Posted by: Liz on December 9, 2008 2:54 PM