Burger King Fails With BK Boxers


Of Burger King Boxers' inclusion on TippingSprung's Best Innovations & Worst Line Extensions survey, Laura Ries toled BrandWeek, "While people love the Whopper, they don't want to parade around in underwear that says, 'This is where my big, fat ass came from.'"

According to the survey, 45.5 percent thought the Burger King underwear line extension was the single most inappropriate line extension. Also topping the list were Kellog's hip-hop street wear and Kanye West's travel site.

Seriously. What was burger King thinking?

by Steve Hall    Dec-15-08   Click to Comment   
Topic: Brands   

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Surprised they didn't tie the BK Boxers in with the "Whopper Virgins" campaign somehow.

Posted by: Dick Gobbler on December 15, 2008 1:53 PM

oh come on. 'have it your way' right next to that "area"? its funny. lighten up.

Posted by: tim on December 15, 2008 4:40 PM

oh come on. 'have it your way' right next to that "area"? its funny. lighten up.

Posted by: tim on December 15, 2008 4:41 PM

the King is superfluous...missing target audience by a mile, no?
my favorite boxers, for comfort happen to be placed based ad for Arthur Guiness and Co.and state:"size matters" on the back with a PINT of GS on the front.

Posted by: MacDaddy on December 15, 2008 4:55 PM

They were thinking people will buy almost anything. Most of the time they're right.

Posted by: Duh Only on December 15, 2008 4:58 PM

Ah, but if they'd used the slogan, "HOME OF THE WHOPPER", I'm sure sales would skyrocket.

Posted by: Dailey Pike on December 15, 2008 7:34 PM

They keep trying, but the King and sex just doesn't mess.

Posted by: Rich Becker on December 16, 2008 7:59 PM

Beat you AGAIN


Posted by: Kevin Horne on December 20, 2008 12:56 AM

Well congratulations, Kevin. You've now cemented your position as one of those oddballs who take twisted glee screaming "FIRST!!!" when they manage to make the first comment in a forum.

Posted by: Steve Hall on December 20, 2008 11:03 AM