DC Snowboard Ads: Now Infused with Kitsch!

They're versatile! They're powerful! They have beards and many adjectives!

Lean back while this Al Borland-looking dude and his tanned-but-silent sidekick sell you a snowboard for all seasons. Look familiar? They should! Your host is Billy Mays, high king of insomnia-enabling infomercials, and his snowboarding homie is Iikka Backstrom.

"Enjoy the ride more!" with DC's new line of snowboards and boots. More infomercial riffs here.