Fallon Melts Industry Treasures, Produces Golden Idol
Apparently Fallon is so bad-ass it would melt down One Show Pencils, Clios, Cannes Lions and even an Emmy -- all those paperweights you slave so hard for -- just to celebrate its staying power.
The You Are Fallon project represents 30 years of creative work and also commemorates the agency's move to a new space. Existing and former employees donated awards they won while at Fallon, then sat back while the gold, silver and bronze bits were melted into a 175-pound plaque that simply proclaims, "We are Fallon."
Kinda cool that people unloaded enough trinkets to produce 175 pounds' worth of Fallon love. Provided the plaque isn't one day lifted by a disgruntled (and extremely strong) ex-creative, it's like being immortalized into the fabric of your second home. See making-of.
Topic: Agencies, Events, Social, Trends and Culture
Ha. I just read that out in the office. I shouted, "cool!" at the same time as one of my colleagues, shouted, "wankers!"
Well, as Malcolm McLaren said of the Sex Pistols, "love us or hate us, you can't ignore us."
Least I think it was him...
LOL at "Cool!" and "Wankers!".
I like the ego-less nature behind melting down the awards until it turned into a giant award for Fallon.