Newsflash! Budweiser Clydsdales to Save the Economy!
This just in. Anheuser-Busch Chief Creative Officer Bob Lachky has announced the Budweiser Clydesdales will save the economy by appearing in Super Bowl XLIII. Yes, Lachky says, The Clydesdales will "reinforce, in a positive way and especially at a time when the country is in trying times, that people are looking for relief. I think it will be a very welcome message to see more than one Clydesdale spot from an entertainment standpoint, but also from the standpoint that the Clydesdales are not going away and Budweiser and Anheuser-Busch are here."
Someone call the Wall Street Journal!! Stop the presses! Change the headline! Cancel all those depressing 2009 outlooks! The Budweiser Clydsdales are here to save the day! The stock market will surge! Unemployment will fall! House prices will rise! Mortgages will be granted! People will buy domestic cars! And on February 2, 2009, President Barak Obama will drink a Bud on the steps of the White House thanking Budweiser for making his job a hell of lot easier!
It's no surprise Budweiser is so optimistic. When the economy sucks, people are depressed. When people are depressed they sometimes take to drinking. When they don't have a lot of money, they buy cheap beer. Cheap beer like, I don't know, Budweiser?
I can't wait to see how they pull this off. Will they somehow manage to link all of those things together without sounding like a PSA? At any rate, when I get depressed, I drink Pepsi.
Hmmmmm.... I guess they can't just come out and say "get drunk and you'll feel better" but we know what you mean.