American Apparel Hooks Up With Chictopia Bloggers


American Apparel has teamed with fashion blog social network Chictopia to feature the site's member's in a new advertising campaign. The campaigns will run on Chictopia's website as well as the member's individual fashion blogs. The models will wear a combination of American Apparel and the company's vintage line California Select.

by Steve Hall    Jan-20-09   Click to Comment   
Topic: Brands, Promotions, Weblogs   

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Does this mean that the models of Chictopia are moving up from blog models to soft porn models?

Posted by: Briana on January 20, 2009 3:16 PM

Something's gotta' be wrong here. They're actually wearing the clothes and there's nothing vaguely pornographic about the models. I think it's a fake.

Posted by: David Polinchock on January 21, 2009 8:50 AM

I think it's a great idea. It reminds me of what Myspace did for musicians and Youtube did for aspiring filmmakers.

Posted by: fashion democracy on January 21, 2009 5:04 PM

This is really cool. Thinking they should also do the same with One of my favorite new sites.

I also want an advertiser to buy space on MySpace Music homepage and start using it to promote cool indie bands that are trying to grow a fan base in the network- pimp out their brand profile page. No longer just about giving swag to consumers. Give them the huge stage and attention of your online ad space.

Posted by: Amanda Mooney on January 22, 2009 1:26 PM

oops typo: *band* profile page (not brand page).

Posted by: Amanda Mooney on January 22, 2009 1:29 PM