Charmin Half-Asses Casting Call Campaign
In the last full week of December, Charmin launched what appears to be the beginning of a casting call campaign for a new bear mascot. (It isn't clear what went wrong with the old ones. Maybe too much tissue fondling.)
The guy who passed this to us called it "definitely a worthy laugh from the guys at Publicis," but he was clearly lying through his typing fingers. Besides a casting video for this sloppy specimen of the Ursidae family, uploaded two weeks ago, there's nothin' else going on.
Notably, at least one commenter expressed interest in the campaign -- but he joined YouTube six days ago. Also, one of the two videos he uploaded is pro-Charmin, so we're guessing he didn't find the effort via StumbleUpon.
Hey, Publicis ... you awake? For inspiration, look to Milk, which shat this gimmick months ago and at least tried running with it.
Topic: Bad, Brands, Campaigns, Online
The Miller auditions campaign was even better: http://www.youtube.com/watch?v=0sJ-9Af3iYg