Erotic Threesome Turns Us On to Calvin Klein Jeans
Not since the eighties when Brooke Shields cooed seductively into the camera have we seen a television commercial (partial nudity) for Calvin Klein Jeans. With the release of a new menage-a-trois themed commercial featuring models Natasha Poly, Anna Selezneva andAnna Jagodzinska, the once racy Shields commercial will now be filed under "tame and innocent."
The commercial, shot by Steven Meisel, will air in Europe while an edited version will air in the U.S. The unedited version run on the Calvin Klein Jeans website.
Along with the television spot, the campaign will be supported by magazine, billboards and LED boards.
Comments
They could use this in conjunction with a detergent as well, guaranteed to get the cream out of your Calvin's when you're done.
Now I am just an old simple marketing guy from the backwoods. I read that CK has in the last few years lost 20 to 25 million a year on their Couture Collection (what ever that is) and another 10 to 15 milion on their Retail operations, and dumped 50 million into overhead. Isn't it about time to change the marketing approach? The ads do catch the little boy's attention, but have they ever sold any thing?
Wow! I just watched the TV commerical that is billboard is a sin-off. They really have gone over the line. Yes, I am a mother of a teenage boy and totally think this billboard (and ommerical, thank god it was not played in the US) are completely inappropiate! It makes me want to buy NOTHING from this company. Again, wow.