Social Media Used to Slam Social Media...And Promote A Brand?


Hey all your social media strategists out there. It looks like you have a doubter in your midst. A man who goes by the name of Carlos Mandelbaum is featured in an Andy Rooney-style video that questions the social media notion that advertising is now all about creating brand conversations.

Lending some doubt to the fact (or not) this is just a guy commenting on social media as oppsed to a cheeky social media effort in and of itself, consider the following:

1. A search for Carlos Mandelbaum turns up nothing but these videos.
2. Well known social media/seeding agency ammo marketing is mentioned.
3. Comments to the video and suspect, at best: "Yet another brilliant insight from Carlos, a master brander if ever there was one. It is a shame that fewer than 200 have accessed his wisdom when it is freely accessible to all. Personally, I talk about brands all the time. But I do not and will not talk TO them."
4. The video ends with his email address which just happens to be an address, Apple's web application service.


by Steve Hall    Jan-30-09   Click to Comment   
Topic: Brands, Social, Video   

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There's another one of these out there.

Maybe it's a tease for something on the SuperBowl tomorrow.

Posted by: jon tinson on January 31, 2009 3:32 PM

Ammo denies being involved - see link to Adholes where we're discussing Mr. Mandelbaums' violation of our terms of service.

Posted by: Adholes on February 2, 2009 4:03 PM

Here is my response to Carlos' video. How Burger King is doing it.

Posted by: Caleb on February 5, 2009 10:47 AM