Thumbnails Reduce Checkout Anxiety, Gatorade's Mysterious G Spots


- If you can make sense of this Digitas video "created to showcase the [Indian] office team" during the company's Global Team Meeting in June, you're smarter than we are.

- Writing on Elastic Path's Get Elastic blog, Linda Bustos suggests one of the best ways to reduce anxiety during online check out is to show thumbnails of selected items order summary pages.

- Omnicom has snapped up Arnold VP of Multicultural Programs and Community Outreach Tiffany Warren to head Omnicom Group's diversity efforts. Her title? CDO? Yes. Chief Diversity Officer. Seriously.

- Leo Burnett has agreed to pay the United States $15.5 million to settle a suit which claimed the agency mis-billed the U.S. Army when it handled the account from 2000 to 2005.

- The ad:tech Awards Call For Entry closes January 23 so get your submissions in soon.

- While most agencies are awash in red ink and layoffs, one Belgian agency came up with a stunt to get delinquent clients to pay up so they wouldn't have to layoff employees. It worked.

- Hmm. One could read the Advertising Age headline, "Gatorade's Mysterious G Spots a Risky Strategy" a bit differently than it was likely intended.

by Steve Hall    Jan- 7-09   Click to Comment   
Topic: Agencies, Online   

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What’s wrong with Warren’s title? DDB named Minerva Garcia as Chief Diversity Officer in November. Omnicom created a Diversity Development Advisory Committee in 2007. Ironically, Omnicom agencies recorded the worst results among the Madison Avenue shops working with New York City’s Commission on Human Rights. At one point, an Omnicom representative claimed John Wren demanded his agencies come to compliance by the end of 2008. Never heard anyone claiming success. Warren has a tough road ahead.

Posted by: Al Sharpton on January 8, 2009 1:30 AM

Chief Diversity Officer. Elegant and suscinct.

Currently, both Carat and PHD have planners with Diversity in their titles.

At Carat the title is: Communication Planner - Multicultural/Diversity. Multicultural Media Advisor is another old-school title still employed at a few MAD Ave factories.

Media Planner - Diversity is PHD in LA preferred title covering this important group.

Currently, just under 500 Brands employ specific agencies in addition to their main planning agencies for various niches embraced by diversity.

Around 300 Brands have someone in marketing with a distinctive "diversity" element revealed in their title.

Thanks for an interesting post.

Personnaly, I prefer titles that allow easy acronymic constuctions. Chief Diversity Officer rocks!

There is an abundance of CDO candidates with exemliary qualifications awaiting an invite.
Any agency that does not satisfy the legal requirements should find heads rolling soon.

The time is ripe for employing a pro-active strategic and tactical HR/Change Management Consultancy.

Posted by: scout on January 8, 2009 9:17 AM