Diesel Sets the Going Rate for Punk Rock's Flock


Floyd Hayes, the guy who brought us twipple, drew our gaze to "punkvertising," a description that immediately made us wince because we mistook it for Punk Marketing -- a dire book promo that consisted primarily of a woman named Cleo, slowly disrobing.

So-called punkvertising is tame in comparison. Punk-rockers were enlisted to trawl the streets of New York to spread word about some kind of Diesel promotion.

Apparently Floyd asked one of them if he liked the idea of being a sell-out, and the kid said something to the effect of, "$25 bucks an hour? Shit, I'd wear a dress for that - I don't care really!"


by Angela Natividad    Feb-23-09   Click to Comment   
Topic: Brands, Guerilla, Promotions   

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On one hand it is sad to see rebels of the system, embracing the system for a paycheck. On the other hand I understand needing to eat.

Posted by: WP on February 23, 2009 2:03 PM

Over at Floyd's blog, we/I have determined that the brand is exploiting the fiscal needs of these otherwise anti-consumerist youth.

We call this "punxploitation".

Posted by: Jolie O'Dell on February 23, 2009 7:26 PM

@ Jolie

I laughed Kronenberg out of my nose there - thanks...


Posted by: Floyd on February 23, 2009 9:13 PM

@ We are Pauls,

Sheesh! I thought I was a shameless self promoter but you won *hands crown over, slopes off in shame*

Posted by: Floyd on February 24, 2009 8:33 AM

ha! im the one with the red mohawk and coincidentally the quote about the dress is from me too.
I'm not political at all.
I do what I like to do and I couldn't care less what anyone else has to say bout it.
It's hasnt anything to do with political principles.
In the real world idealism and political rhetoric aint gettin ya anywhere.
Besides how else am I supposed to get my booze money?

Posted by: punk in photo on February 28, 2009 4:11 PM

ohh one more tidbit
call me a "sell out"
or whatever you please
but you're the cunts who
actually feel the need to judge me
just cause I got a job for how I look everyday
so when you go
your shitty job because you don't feel
like begging for money,
I'll be there ready to call you
a sell out and begin to
make assumptions about what you
believe because I've got nothing
better to do than presume shit about
someone I've never met.

Posted by: same punk in photo on February 28, 2009 5:01 PM