More Proof that Ad Land is Shaun White's Playground


Red Bull's partnered with Oakley to build a secret half-pipe behind Colorado's Silverton Mountain -- all so snowboarder Shaun White can have somewhere to train. (Okay, okay, it's not just for Shaun White.)

The space is closed off to the public and can only be accessed by snowmobile or hellie. Word has it the thing cost $500,000 to build.

Just goes to show -- brand love pays dividends as long as you stay away from other kinds of pipes.

by Angela Natividad    Feb-23-09   Click to Comment   
Topic: Brands, Celebrity, Sponsorship   

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If you're going to spend millions sponsoring them, then I guess you might as well spend a few hundred thousand making sure they're the best that they can be. Plus, I bet the revenue from a 'Secret Superpipe Session' video would be more than enough to cover the costs. Nicely done Red Bull and Oakley; nicely done.

Posted by: Cory O'Brien on February 23, 2009 12:50 PM

Olympic swimming and action sports have different attitudes towards pipes of all kinds.

Posted by: Ryan on February 23, 2009 2:45 PM