Sony. Bravia. Zoetrope. (Don't Act Like You Didn't Just Reflexively Twitch Your Cursor.)


If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.

"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")

For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)

We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.

Impressive how this strategy -- locate the easily-awed, go all-out, seed it and release -- never fails, particularly for a company that's spent the last decade riding its legacy brand cachet. But Sony's always been talented at razzle-dazzling, and its entire Bravia marketing subset is like an Explosion-of-Childlike-Wonder Factory.

The domestic reality is another story. But hey, that's just advertising for ya.

by Angela Natividad    Feb-24-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Events, Good, Guerilla, Online   

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Hmm... It's definitely not as groundbreaking as their previous ads. I still like it, I just wish they would have dreamed a little bigger.

Posted by: Cory O'Brien on February 24, 2009 12:02 PM

This sony advert is a clear rip off of Mark Simon Hewis' "Life-sized Zoetrope" which he made in 2007. He was actually approached by them to direct it before making it but decided to steal the idea instead.

Posted by: Kayleigh on February 26, 2009 7:22 PM

I just found this. For the record, they didn't ask me to direct it! Just want everyone to be clear on that...but thanks for likening it to my film.

Posted by: Mark Simon Hewis on February 27, 2009 6:59 AM