WB Catvertising for Fear 2 Video Game


On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.

The object was to catch the attention of superstitious pedestrians as they avoid sidewalk cracks and ladders and whatnot.

Nice way to get attention. From your target demo though? Ehhh.

Off-topic, is it possible to train a cat to walk in a leash? Huh. Guess so.

by Angela Natividad    Feb-16-09   Click to Comment   
Topic: Brands, Guerilla, Promotions, Strange   

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I just, um, fear, that people are going to be chasing down these cats to get those vests as souvenirs! And the people are not going to care if they hurt the cats in the process. Boo, Warner Bros.!

Posted by: Dwight Supremacy on February 17, 2009 10:52 AM