You Don't Have to Quit, but At Least Leave the Building.


With help from Cactus, ONE Step focuses on protecting the health of young children by encouraging smoker parents to go outside before lighting up.

The narration is soothing and the message doesn't direct smoking wholesale, although the smoke dragons and flesh-eating ravens -- which malevolently circle and eventually engulf the kiddies -- make things just uncomfortable enough.

We'll step outside, and we don't even have kids. Though this doesn't provide a gameplan for what to do when little kids walk by, but hey, those ones aren't yours.*

More on this at




* See that there? That was a joke.

by Angela Natividad    Feb-26-09   Click to Comment   
Topic: Campaigns, Cause, Commercials, Television   

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Addiction to cigarettes is the toughest to quit! i wish everyone luck who is trying to quit. there is a new way to try and quit smoking and they are called electronic cigarettes. for more info about electronic cigarettes you can go here and click "More Information About Electronic Cigarettes"

Posted by: Robert on February 26, 2009 7:05 PM

The commercials are effective because they use an affective approach. They make you think of the dangers that smoking can cause children. The fact that the commercial is an illustration rather than real people gives it a feeling the smoke effects children and their life. The ravens and dragons symbolize the smoke that can be deadly for the second hand smoke. They are not just saying step outside they are trying to say for all smokers not to smoke around kids in any situation. The take home message it should convey is to just not smoke at all around others. Second hand smoke is deadly and from a child who grew up with a smoker I think this commercial brings up the pressing issue of second hand smoke.

Posted by: Kayla on April 28, 2009 9:15 PM