Arby's Makes Grease-Stained Tribute to Mona Lisa
Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we're like, hey, that's kind of cool.
That's the feeling you get when you watch "Burger Grease Art," where a guy uses the grease from non-Arby's burgers to create a giant reproduction of Da Vinci's enigmatic lady.
Across the bottom of the video -- which we really couldn't help sitting through, even as we clutched our stomachs and began to dry-heave -- is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby's Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.)
The site generously claims you can "Get One Free!", but that's a slightly deceptive come-on. We clicked on the free burger offer and were sent to Arbys.com, where we had to click on the offer again -- and what ho! -- lookie here, a membership form.
We don't like filling shit out, so we don't know if people actually do get a free burger at the end of this rainbow, but given the hoops you gotta jump to get to this point, we have our doubts.
What's so tough about coupons? Or providing SMS discount codes after asking for our mobile numbers? WHO MAKES PEOPLE FILL OUT FORMS ANYMORE?
Comments
Reminds me of KFC's Sauce art video:
http://www.youtube.com/watch?v=i6jI8rl5MD0
Reminds me of KFC's Sauce art video:
http://www.youtube.com/watch?v=i6jI8rl5MD0
The form thing is a definite bummer, but I like the ad, mostly because they used an artist that's known for making giant paintings using very weird things, and already has a YouTube following for his work. Instead of stealing the idea, they went with the guy that created it, and I can support that.
I think the grease art vid is awesome. What a cool way to promote their "ungreasy" Roastburger. And what a compelling way to paint the competition in a negative light.
Phil Hansen has a pretty big following on youtube. This isn't the first time he's painted with food by any means. He's done all kinds of things. But I believe this is his first commercial.
Love the non-traditional aspect of this. This type of campaign will generate a lot of buzz and will stick in the minds of the consumers. Using Phil Hansen as a credible component will also be effective.
Love the non-traditional aspect of this. This type of campaign will generate a lot of buzz and will stick in the minds of the consumers. Using Phil Hansen as a credible component will also be effective.
I use the grease from Burger king whopper as a "day after" pill