Because It's Hard to Puff-Puff-Pass with Your Parents Weighing Your Arm Down.
In a tech-zealous adaptation of the WWJD? wristband trend, The Sound Advice Project lets parents record DON'T-DO-DRUGS! messages, which are translated into a "three-dimensional representation" and made into bracelets for impressionable weebies.
We dig how some of the printwork totally plays on pre-ado insecurities: "His voice is cracking. He embarrasses easily. Now is the perfect time to buy him a bracelet."
Oh, that's just malevolent. But it probably merits pointing out that any kid willing to wear Mummy's good intentions on his sleeve is probably more at risk of getting his favourite snowcap stolen than of smoking a blunt after school.