BlackBerry Tears Apple to Shreds -- Figuratively, Anyway


Agency Guava threw together this spot in which a Blackberry literally shoots through Apple. (Both are helpfully represented as fruits, and the tagline hypes BB's first-ever touchscreen model.)

Crystal-clear and slightly reminiscent of a long genre of late-'90s films where bullets penetrated human flesh at high-speed, ripping it to ribbons in slow-mo. (We like pulpy shit.) But I wouldn't throw myself behind the current iteration of BlackBerry's Storm for any amount of money, let alone pro-bono.

In response, and to promote its site, the iPhone zealots at agency FullSIX re-imagined the ad like so:

It's not as straightforward as the Guava variant, but kudos for defending home turf in a way that rings playful, not butthurt.

by Angela Natividad    Mar-13-09   Click to Comment   
Topic: Agencies, Brands, Consumer Created, Video   

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I like your ideas, keep posting the more of this topic.

Posted by: Business Card Printer on March 14, 2009 12:12 AM

Nice response. That might become a fun event moving forward. But no matter how far this game will go, that Blackbery Storm is lame compared to my iPhone. That being said, this does not mean that the iPhone is perfect.

Posted by: Herbert on March 14, 2009 5:45 PM

Posted by: yauml on March 16, 2009 10:31 AM