BlackBerry Tears Apple to Shreds -- Figuratively, Anyway
Agency Guava threw together this spot in which a Blackberry literally shoots through Apple. (Both are helpfully represented as fruits, and the tagline hypes BB's first-ever touchscreen model.)
Crystal-clear and slightly reminiscent of a long genre of late-'90s films where bullets penetrated human flesh at high-speed, ripping it to ribbons in slow-mo. (We like pulpy shit.) But I wouldn't throw myself behind the current iteration of BlackBerry's Storm for any amount of money, let alone pro-bono.
In response, and to promote its site pleasefixtheiphone.com, the iPhone zealots at agency FullSIX re-imagined the ad like so:
It's not as straightforward as the Guava variant, but kudos for defending home turf in a way that rings playful, not butthurt.
Topic: Agencies, Brands, Consumer Created, Video
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Nice response. That might become a fun event moving forward. But no matter how far this game will go, that Blackbery Storm is lame compared to my iPhone. That being said, this does not mean that the iPhone is perfect.