...but Won't the Fibers Destroy that Fine Watery Flavour?


Designer Benjamin Edgar is responsible for the minimalist packaging behind Boxed Water is Better, which helps bottled-water elitists be more eco by using packaging made from renewable resources.

The, uh, box format that's become so popular with other fine beverages means empty containers can be shipped flat back to a water plant. More flattened boxes can fit in a truck than whole bottles, so emptied Boxed Water containers require fewer truckloads.

Nothing's sexier than a rapidly-shrinking carbon footprint. (Writing that out makes us think of Chinese foot-binding, which is sort of uncomfortable, and probably has more to do with our psychological states than this campaign.)

by Angela Natividad    Mar-23-09   Click to Comment   
Topic: Brands, Cause, Packaging   

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People who know better just drink tap water.

Posted by: sixtoe on March 23, 2009 6:15 PM

Is this for real? I thought (and hoped) it was a joke. As sixtoe said, we should all be drinking tap water. Scared of germs? Try a filter at the tap. Check out tappening.com if you need more info.

Posted by: scrambles on March 25, 2009 12:22 PM