Creative Director to Eat Shorts if Agency Doesn't Win Solar Energy Account


We've seen all manner of antics from agencies vying for accounts but we really like this one from Boston's Captains of Industry. In a video, Founder and Creative Director Ted Page sits down to tell inform us if his agency doesn't win a solar energy account in 2009, he will literally eat his shorts on camera and post the video to YouTube.

It's not quite Boston-based Jordan's Furniture promising to make all sales for a period of time free if the Red Sox won the World Series in 2007 (which they did) but it just seems more fun. And gross. Eating an actual pair of boxer shorts? That can't be good the the digrstive tract.

But, here's to sadistically wishing the agency doesn't win a solar energy account so we can see Ted chow down a pair of shorts. Good luck, Ted.

You can read all about the agency's efforts on the Solar Shorts blog.

by Steve Hall    Mar-26-09   Click to Comment   
Topic: Agencies, Strange, Video   

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I'm busy that day.

Posted by: steve poppe on March 26, 2009 12:49 PM

Shouldn't the punishment fit the crime?

I think he should sentence himself to several consecutive hours in a tanning booth.

Posted by: Jolie O'Dell on March 26, 2009 3:41 PM