Study Examines Performance and Affiliate Marketing


Examining the performance marketing industry/affiliate marketing, MediaTrust and eConsultancy recent released a study. Here are some of the top line findings:

- One in six affiliates surveyed (17%) is generating at least $600,000 a year in revenue for merchants.
- Paid search or pay-per-click advertising (PPC) is the most significant category for US affiliates (48%), marginally ahead of true content (search engine optimization) on 46%. Just under half of affiliates surveyed say each of these methods is important to them.
- Health, Sport and Fitness is the sector most widely promoted by affiliates, promoted by 41% of survey respondents. The next biggest sectors are Gifts / Gadgets (28%) and Books (27%).
- Affiliates are very positive about the increased use of the mobile Internet. The wider use of cell phones for accessing the Web is seen as an opportunity by 58% of respondents.
- The entrepreneurial spirit of affiliates also means they are also more likely to see the economic crisis as an opportunity than as a threat.

See the full study here.

by Steve Hall    Mar-23-09   Click to Comment   
Topic: Research   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



What is Lead Generation and what are different ways to get it?
for selling a software product or developing existing business. We at Leadsmarketer company looking forward to receive answers.

Posted by: Melissa John on March 23, 2009 2:17 PM

That's a very 'off' report.... i remember them going around on all the Affiliate Marketing forums asking questions... in reality the crowd it attracts will waste anywhere from 100 to 1k without making a dime, give up and claim it doesn't work. That or lots of money and a team of blackhat programmers. Either will do.

It's gotta also fall under the 80/20 rule. Just drop in any of their irc channels and observe for 15 minutes... (that and if u talk to ad network CEO's they'll tell u 1 in 6 aren't even over 100 a day.)

They could have done so much better by polling the network execs instead of the actual affilaites...

Posted by: brentter on March 24, 2009 9:01 AM