Swiss Elevator Riders Get Unexpected Skydive Experience


Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.

Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.

In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.

by Angela Natividad    Mar-27-09   Click to Comment   
Topic: Brands, Campaigns, Good, Guerilla, Poster   

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wow, I hope we could have it here in my place. But we don't have that high places like those in Switzerland.

Posted by: Hectic Capiznon Bloggers 2009 on March 27, 2009 9:29 AM

good grief! that's older than the 'dancing baby'

Posted by: Floyd Hayes on March 30, 2009 4:09 PM