Apple Claims It Can Make You Mama's Favourite.


Fresh out the Flagrant Email pile comes this subject line from Almighty Apple: "Last chance to give iPod for Mother's Day." We were like, okay, let's see how they work this angle, and popped the email open to meet eyes with the following header:

"Give Mom a reason to play favorites."

Need a blunter innuendo? Cast your gaze leftwards to see an iPod lovingly engraved, "No wonder you always liked me best."

Mac confidence at its most engorged state. Props to the shameless email marketers at Apple, whose capacity to self-promote -- for any holiday, or none at all -- knows no inhibitions. Might be time to swoop up another Shuffle; as things stand, we're lucky if Mom tells us we look nice in the morning.

by Angela Natividad    Apr-29-09   Click to Comment   
Topic: Brands, Campaigns, Online   

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This campaign is a bit difficult for me to undertand. My mom is a hip mom but has not the slightest clue thow to work an ipod. She is a babyboomer so ins't old or outdated in the least bit and has three children in there twenties. Is this just completely targeted for the moms under 40? If I bought her an ipod I would be her least favorite because she would tell me I was wasting my money!

Posted by: Betsy on April 29, 2009 10:37 PM

As shameless as this might be (the epitome of affective appeal), it works! If I wasn't a broke college student and had more faith in Mom's techno-skills I would jump at the chance to buy her at least a also makes gift shopping super easy (who doesn't want a new iPod?).

Posted by: mms on April 30, 2009 8:27 AM

I learned the hard way that electronics don't always make the best gifts for the parents. I bought my dad an ipod for his birthday. He can't figure out how to load a song. Every time he wants new music, I have to go to his house and load it for him. I think I will try and set up VNC. My mom can't figure out how to get the TV on and select the HDMI input to watch cable. I think she might have trouble with the ipod as well. I guess I will stick with flowers.

Posted by: Stool Guy on May 1, 2009 1:44 PM

Such a clever advertisement. Apple alway has the best promotions. I agree that my mom would most likely not be able to set up her own iPod but she can certainly push the next button one I put all her favorite tunes on their for her. I love this idea and might even try and persuade my brother to split one with me for my mom!!

Posted by: DAW on May 3, 2009 11:04 PM