Because Sending a Package Shouldn't Feel Like the Temple of Doom.


There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.

But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").

Apart from all that, pretty work by agency Doner and production firm Psyop.

See "Gladiator" -- in which a small business owner is rescued from the jaws of a lion by the valiance of UPS:

See "Circus" -- where a young, helpless girl is swept out of the ether and into assembly-line efficiency by cardboard acrobats:

by Angela Natividad    Apr-28-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.