Carousel Brings Sharp Clarity to a Moment in Crime
Philips Cinema brings us the mildly unsettling "Carousel," where a hospital shootout between the SWAT team and demented clowns is frozen and investigated by a slow-moving camera.
Money flutters through the night sky, the faces of cops are taut with tension; and you can actually see the caked makeup creases on the masks of the tormentors. It's strange and beautiful; we watched wordless from beginning to end.
The online oeuvre was directed by Adam Berg via Stink Digital for Philips' hi-def Cinema Proportion TV. More at Philips Cinema; also see deliciously engaging making-of (shown below).
According to Berg, the secret to a great film is narrative and light. Food for thought, whether you're directing an epic or breathing :30 of life into a brand under your care.
o "Carousel":
o Making of "Carousel":
Comments
This film expresses how much can be said without saying anything. We are entertained, we learn learn about the TV's features, and we're hit with the Phillips brand name. Its a great example of branded entertainment and proves that advertising has no limits.