Movie Site Opens Only if Mood is Right, Wins Award


As if there weren't already a plethora of industry award shows, now (not that this is new or anything) we have agencies like Ypung & Rubicon handing out awards to individual agencies within its network for what it dubs great work.

The winner of the agency's annual Idea of the Year Award goes to Shalmor Avnon Amichay/Y&R Interactive Tel Aviv for its work on Orange Time, a site for Orange's entertainment and movie portal.

As the agency rep wrote, "Using the insight that when lights go out in the cinema it's the signal that puts us in the mood, we created a site that opens only if you switch off the lights in the room. Physically. Literally."

See it here.

Apparently, the With a 50 percent increase in visits, the site became the number one video portal in the country.

by Steve Hall    Apr- 8-09   Click to Comment   
Topic: Agencies, Good, Industry Events, Online   

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how the fu&!@# did thay do it ????

Posted by: Jack on April 8, 2009 5:18 PM

Y"p"ung & Rubic"on" ?
is this another Steve Hall "planted mistake"?

Or is this the name after Y&R injests Enfatico?

Posted by: Kevin Horne on April 11, 2009 12:13 AM

Of course it's planted. How else can I amuse myself throughout the day?:)

Posted by: Steve Hall on April 11, 2009 1:01 AM

for the record, it amuses me thru-out the day too... hah!

Posted by: Kevin Horne on April 11, 2009 2:06 PM