Socials Party, Ludacris Presents, Recession Bridged, Fiesta Moves

- If you attended ad:tech (or didn't), here are the pictures from The Media Social party held at Roe in San Francisco. If you were there, see if you can find yourself.

- Famed hip hop superstar and Hollywood film star Chris "Ludacris" Bridges will present The One Club's first-ever "Green Pencil" award honoring excellence in the field of environmentally conscious advertising at "The 34th Annual One Show" on May 6th.

- Eric Karjaluoto of smashLAB wrote an insightful article offering up a Bridge Over Troubled Water for the low point we're all in (but don't have to be) right now.

- The Smartphone, Smart Marketing study sponsored by Platform-A concluded that 53% of Smartphone users are clicking on advertisements, 35% request more information and 24% make purchases via their smart phone.

- Jill Hanner tweets, "my goal is to get on the @jimmyfallon show and talk about the ford fiesta! we both tweet and i live in nyc! lets do it!! #fiestamovement"