Because You Should Be Able to Grill a Rabbit While Charging Your Cell Phone.

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Brunton promotes its futuristic camping gear (grills, solar panels and the like) by riffing off imagery that looks suspiciously like the covers of paperback science fiction novels -- particularly those of the Asimov persuasion.

The hope is to tie all those chromey, multi-use bells and whistles back to nature, which is what camping's all about, really. (Why pack the oil lanterns when you have JETPACKS?!!!) Work by Cultivator Advertising & Design/Denver; variants here and here.

by Angela Natividad    May-18-09   Click to Comment   
Topic: Brands, Campaigns, Magazine   

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Comments

I vote this "best blog post title of the month." People like Angela is why I love Adrants.

Posted by: Greg on May 18, 2009 3:48 PM