Finally, a Vodka that Complements Cheerios.

There comes a time in a vodka's life when it has to:

1. Remind us that it's from somewhere else, and

2. Diversify its flavour set.

Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?

The crisp imagery is brought to you by lifestyle photographer Martyn Thompson; the PR folk also tell us this is Grey Goose's first full-colour ad effort.