Miracle Whip Brings the, Uh, Zing.


Here's a brand we haven't thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain't changed a bit.)

Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don't have debilitating eating disorders, yesterday AKQA launched "Bring the Zing," a digital campaign that weds the white stuff to online activity.

"Zingers" is an archaic word for "witty comebacks," given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the 'net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.

Give it a whirl and let us know what you think. As demonstrated by this post, we're clinically incapable of being witty this early in the morning.

by Angela Natividad    May-13-09   Click to Comment   
Topic: Brands, Campaigns, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



How unexpected! And cool! Not sure I would have thought something like this would come from Miracle Whip but its make sense. Add flavor! Takes me back to when I was a kid and eating my mom's sandwiches. I love Miracle Whip!

Posted by: buick74 on May 13, 2009 11:29 AM

The comment above sounds fishy to me. Unexpected and cool? It's just a headline and a jar. If you're referring to the Zingers, then maybe.

Posted by: Nik Daum on May 14, 2009 6:38 AM

there is also Facebook Web Forum


Posted by: peterSK on July 23, 2009 2:25 PM