BooneOakley's New Site is a YouTube Video!


Agency websites: the ultimate canvases.

We were pretty impressed by Modernista's attempt to embrace the stripped-down future of client relations, but BooneOakley's new website made us grin wryly and raise a glass.

Yeah, that's a YouTube video. The buttons in the video are clickable, and a timeline across the X axis lets you leap to whatever section you want to see first: "Featured work," "About Us" and "Billy" -- the story of a mild-mannered marketing director, who dies.

The work is joyful, the animation crappy and the humour shameless. We were like, here's an agency that's not concerned abut being the future; it's the present, and it's not afraid of embracing all its possibilities.

It's also not afraid to put a bullet in somebody's head shortly after he's been axed.

by Angela Natividad    Jun- 2-09   Click to Comment   
Topic: Agencies, Best, Trends and Culture, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.




Posted by: Tom Egly on June 2, 2009 3:22 PM

Personally, I hate this. The nav is crap - sure you can click around a timeline, but it's not very accurate. And to get anywhere else, you have to go back to the home page first.

I don't think agencies should embrace all the possibilities. They should consider them. But this is one idea that, once considered, should have been dumped.

Posted by: classic on June 2, 2009 3:49 PM

the more i think about this, the smarter it seems. their site is entertaining as hell, and they must be able to update it instantly. they have a bunch of people subscribing to their site, which if i'm not mistaken, means that they are all alerted whenever an update is made. and every time someone clicks through their site and keeps going back to home, it has to be racking up the views like crazy. me thinks they did that on purpose.

Posted by: brian on June 2, 2009 3:57 PM

The BooneOakley site will work. Prospects will dig it. It is cool (yes, cool is cool, tells a brand story, has a personality and shows the work.

Not to be out done, Citrus will be renting the Goodyear Blimp. We are using the LED array to show our work. The blimp is going on a USA tour in July.

Posted by: Peter Levitan on June 2, 2009 5:34 PM