Michael Jordan Had a Guru. And that Guru's Cashing Out.

leroy-smith.jpg

"Michael Jordan was the greatest player EVAR! But even he needed inspiration."

For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook.

Everyone's being all, "Is this a viral for Nike...?" about this in their fake high-pitched voices, so we'll happily douse the tension: yeah it is. The clairvoyant grapevine also tells us it's the work of (*cough cough cough*) W+K. Go fig'.

A bit derivative but we cracked a grin when Smith blowtorched that row of balls and made the "HOT SHOT!" joke. Props out to Shots Mag for bringing it to us.



by Angela Natividad    Jun- 4-09   Click to Comment   
Topic: Brands, Campaigns, Online, Video   

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Comments



Comments

Well, yah. Of course it's Nike, just look at the source code. I was bummed to see they didn't use tables — to give it that true geocities feel they're going for.

Posted by: Edward on June 4, 2009 9:40 PM