Spare Change...? Your Conglomerate Needs You Right Now.


Michael Moore knows exactly how to hit the Inner Unhinged-Rage button. And however biased you feel he is, he addresses you with such a strong sense of complicity -- inflaming all the right wounds -- that the young and virile among us can't help but be swept up by the tide.

Promotional efforts for Save our CEOs, his latest documentary, are no exception. This is a caustic snapshot of how public funds were gleaned to save big fat slow-moving companies -- including the numerous financial institutions whose willful negligence in the loan acquisition process paved the way for your sweeping foreclosures and shortsales.

At theaters in Los Angeles, New York, Chicago and DC, audiences got an unedited appeal from Moore himself, asking in a sarcastically compassionate drawl for viewers to donate still more cash to those coffers.

While he spoke, ushers went down the aisles with collection jars -- and some audience members, either out of misguided pity or reflexive rebellion, actually tossed in a few shekels.

Moore wraps up by pulling your last loose chord taut:

Now, I know what you're thinking: I already gave the bailout. And I know you did. But even if you've given in the past, give some more. It'll make you feel ... good.

Way to go for the jugular!

If this whets your appetite for proletariat angst, catch Save Our CEOs -- "This time it's personal" -- at a theatre near you in coming months. And props to Le Publigeekaire for the story.

by Angela Natividad    Jun-15-09   Click to Comment   
Topic: Campaigns, Guerilla, Promotions   

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