There's Only One More Year to Tap the Eighties
Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?
The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.
GEICO VP of Advertising Ted Ward touts the campaign saying, "The first round of Kash was designed to introduce the character and create some buzz. Now that we've accomplished that in spades, our new spots help round out the character and reinforce to consumers that saving money really couldn't be easier. C'mon, in this economy, who couldn't use an extra stack of cash?"
Does this success mean next decade all marketers will begin poaching the 90's? Can we expect Dishwalla? Porno for Pyros? Prodigy?
See all the spots here. Car Vacuum. Diner. Mirror.
Comments
Every time I see (or more appropriately hear) these ads, I think about how many sales of the song they must be generating. Considering how well advertising and TV placements lead to song sales (see also, Gossip Girl, The OC, etc.) I'm surprised more bands don't offer up their stuff for free in exchange for a TON of free promotion/publicity.