Your Car is a Chum, a Love Interest, a Family Member.


Our intimate dependence on cars -- and weird tendency to humanize them -- lies at the heart of AAMCO's "Romance of the Road" campaign, a $30 million effort that marks the largest in its 46-year history.

AAMCO is a wee "neighborhood" car repair shop that operates alongside over 900 dealers nationwide. Its ads are running on YouTube and can be found by their respective topics:

o "Old Friend":

o "Love Affair":

o "Family Member":

It's just good old fashioned neighborhood joint advertising: pretending your irrational motor affection is rational, then positioning the AAMCO rep as benevolent knight in shining armour. Kitschy but classic, salt-of-the-earthy. Coulda run today, 20 years ago or, hey, 5 years from now.

by Angela Natividad    Jun-15-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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