One Club to Ban Award Show Scammers.
A happy ending to an ad nauseam kinda week? Ad Age reports that the One Club has decided to ban any agency that submits scam art from its One Show competition for five years. In doing so, the intent is to cut down on work produced exclusively for award shows. Face it, having just one single award show do this is not enough. Other shows need to join with them here, and One Club leadership has apparently reached out to the other major shows. Regardless of comments that say this is too little, too late, it's a big step considering what's been done to this point. Credit to the One Club for addressing the problem.
Is it the same thing as enforcing existing rules only with harsher penalties the way pro sports do when it comes to steroids? Maybe. But change comes with small moves, right? Whether this seems like it was in response to one blogger's calls for such a ban I can only guess, but it's a big start in the right direction.
Topic: Campaigns, Cause, Creative Commentary