Sadly, Creative Director Won't Eat Shorts. Happily, Agency Wins Account


Back in March of this year, Captains of Industry Creative Director told the industry in a video he'd cook and eat his shorts if his agency didn't win a solar energy account by the end 2009. Happily, Ted doesn't have to eat his shorts as his agency recently won the Alteris Renewables account.

In yet another video, we see Ted prepping his shorts for consumption by adding all manner of marinade and spice to the shirts and then tossing them on the grill. But, as he meticulously sets the table for the dreaded feast, ted gets a call from the agency informing him Alteris has signed on as a client.

Goofy as all this sounds, Ted makes a few great points on the promotion's blog about passion for a brand's business, the hard work required to actually in an account and the use of social networking as part of an outreach campaign.

Kudos Ted. Though, as you so clearly illustrate at the end of your video, e are all a bit upset you didin't have to actually eat your shorts.

by Steve Hall    Sep-15-09   Click to Comment   
Topic: Agencies, Promotions, Social   

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