Sexty Teens Get Reputation Reminder from Teen Pregnancy Prevention Group


Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.

Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.

The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.

There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.

Handy stats from the hook-up police (that is, the National Campaign to Prevent Teen and Unplanned Pregnancy):

o 1 in 5 teens posted nude or semi-nude pictures of themselves either online or in a text.

o One-quarter of teens admit technology makes them more forward and aggressive.

o One-third say exchanging sexy content makes dating or hooking up with others more likely; additionally, nearly one-third feel sexy content exchangers are "expected" to date or "hook up." (Well, who'd've guessed.)

Work done in partnership with United Way of Greater Milwaukee. Agency: Serve Marketing, which serves charitable institutions. See more fun work meant to discourage bored middle American ados from getting their freak on.

by Angela Natividad    Sep-24-09   Click to Comment   
Topic: Campaigns, Cause, Outdoor   

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