Cannes Lions: Media, Radio and Outdoor Grand Prix Winners
Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.
20,000 photos have been uploaded from around Australia to date, of which 35% were taken on competitors' brands. Canon took this to mean had raised awareness among a new audience of potential clients. For its part, the EOS now holds 67% market share in Australia.
Clever lifestyle and digital medium integration work here by Leo Burnett.
Radio: No Grand Prix was given in this category because the campaign that merited it was a non-profit, and therefore ineligible.
With that said, it received a Gold for Best Use of Music and/or Sound Design instead. The agency was Leo Burnett Colombiana Bogota for "Helicopter," Colombian Red Cross. Listen here.
Media agency of the year: Leo Burnett Sydney, trailed by Fischer Portugal in second place, and Lew'Lara TBWA Sao Paolo in third.
Outdoor: For the first time ever, two Grands Prix were given for Outdoor, for billboards and for ambient. The head judge said it is simply fairer to do it this way, and he isn't wrong.
The Grand Prix, Billboards & Street Furniture went to Anomaly New York for Diesel's "Be Stupid." Here's the "Official Be Stupid Philosophy" video; an example of the outdoor work is at the top left of this article.
Finally, the Grand Prix for Ambient went to Del Campo/Nazca Saatchi & Saatchi Buenos Aires for Andes' "Teletransporter." Loved this work! Each time I see it I crack a grin and do that lame rubberneck thing to see if everyone else feels that way too.
Would be a gas to see if girls ever used it.