Solidarites International Reveals Menace in Water

Q: If water could talk, what do you imagine it would say?

A: It depends on whether or not it would like to kill you.

Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.)

Here's the video.

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Cannes Lions: Media, Radio and Outdoor Grand Prix Winners

Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.

Click on the category to see the full list of Gold, Silver and Bronze winners.

Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.

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Cannes Lions: Common on Getting 'Authentic' Artists to Collab with Sponsors

Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.

How do you get a respected artist to plug your product? The secret is profound and earth shattering.

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Spirit Airlines Wants You to Check Out the Oil on Our Beaches

Always at the forefront of controversy, Spirit Airlines is offering travelers discounts to locales unaffected by the BP oil spill such as Cancun, Puerto Rico, Atlantic City and Fort Lauderdale with a new campaign called Best Protection. The tagline? "Check out the oil on our beaches."

Is any one really surprised a campaign like this came from Spirit? After all, this is the airline that goes Muff Diving and pokes fun at Tiger Woods. And wants to charge $45 for carry on luggage. Yes, carry on.

Wrath of Cannes Didn't Make it to Cannes But Their T-Shirts Did

The anti-Cannes organization, Wrath of Cannes, will host its fourth annual event tomorrow night at Kabin on 92 2nd Avenue (between 5th and 6th) beginning at 7PM.

They didn't make it to Cannes but their T-shirts did and were worn by various ad peeps including, we think, Ask Wappling from Adland. At least it looks like her.

Cialis Plays, Cannes Shortlists, Cannes Debates, Swatch Invites

- Cialis: Morning are my favorite time to play.

- Cannes Shortlists for Cyber and Design are out.

- Cannes: The great integration versus interruption debate that wasn't.

- Top five social media marketing mistakes.

- The Martin Agency has hired three new creative directors; brother duo Keith and Eric Tilford, co-founders of CORE, and Keith Cartwright, formerly of Wieden+Kennedy.

- Swatch and MTV want you to participate in their Creative Competition. Winner goes to Shanghai Expo 2010.

- And yea, yea, yea. Here's the giant AKQA blow up doll. OK, it's not a doll. It's an inflatable lion cub and it's sitting outside the Palais to promote the Future Lions Awards ceremony on Friday 25 June, 16.00 in the Esterel Theatre.

Hertz Viral Attempt Dubbed 'Terrible'

Calling it a "terrible attempt at forced viral content," an Adrants reader points us to what Hertz describes thusly, "You won't believe what this couple got up to in a Hertz hire car." And, yea, it's not so good. It's predictable. It's not funny.

So what's this all about? Well "Everyone's at it. Wimbledon, that is."

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Adrants Correspondent Tweeting Cannes Gold Lions

Be sure to Follow our Adrants Correspondent Angela Natividad on Twitter. She's live tweeting a storm from the South of France. Briefly, Grey gets gold for Branded content for Canon. Abbott Mead Viuckers BBDO gets gold for best use of online advertising. Heimat Berlin Beyond Borders for Cannes International gets gold for ambient media.

Stay tuned. Follow. And check back here when she publishes her daily wrap up.

Volvo (Very Poorly) Partners With Twilight Movie Saga

This is, by far, the worst car commercial brand partnership ever. Suburban yuppie-mobile Volvo and teen/tween sensation Twilight Eclipse. Yea. Seriously. It's as if someone placed a Jack and Jill Went over the Hill soundtrack on top of a Rob Zombie movie. Yea, it's that's odd.

OK, so yea, the Twilight character's parents might drive a Volvo but just watch this commercial and marvel at how bad the pairing is. Actually, it's the comparison between raging hormonal desire, lust, love...and a piece of metal. OK, so yea, we equate emotion to automobiles all the time but just watch this ad and watch how bad the pairing is. Yea, we wrote that twice. Because this commercial is twice as bad as any car commercial we've seen in a long time.

We blame Arnold, EuroRSCG 4D.

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Hawaiian Tropic Provides Gratuitous Ad of the Day

Copyranter likes to call it AssCrackVertising. We just like to call it awesome. Any ad with a beautiful woman in a bikini...shot from from behind...or from the front...is a perfectly good ad in our book. So thank you, Hawaiian Tropic. Call it what you will, Copyranter, but we'll take bikini anytime we can get it.