Philips Wakes Up Arctic Town

This sounds very familiar. While we can't find it, we know this "wake up the dark, arctic town" thing has been done before. This time, it's Philips which is promoting its Wake-up light, a device that slowly illuminates over a set period of time after its alarm goes off. Basically, it's an alarm clock with a really bright light.

To promote the device, a video shot in the Arctic town of Longyearbyen calls attention to the fact the folks in this town experience darkness fo four months out of the year. Thusly, they just might be the perfect customers for the Philips Wake-up light.

The film was shot by Doug Pray, director of, Art & Copy and Surfwise.