Importance of Innovation Illustrated With Anachronisms


A new Innocean Worldwide-created campaign for the new Hyundai Sonata Hybrid asks us to ponder what the world would look like it we settled for the first thing that came along and placed no value on innovation.

In the ad, we see the first incarnations of many technological advancement such as the bicycle, the mobile phone, the television, the typewriter, the camera, the silent movie, the turntable all while Jeff Bridges points out we'd never have hybrid cars if we simply settled for the first car that came along.

The ad both amuses and informs. It amuses by reminding us of technology that, today, is laughable. It informs by telling us innovation doesn't happen if we simply settle for the status quo. If the envelope is never pushed, new ideas are never birthed and progress stagnates.

Hyundai Sonata Hybrid - "Anachronistic City" from Innocean on Vimeo.

by Steve Hall    Jan-28-11   Click to Comment   
Topic: Brands, Campaigns