Ultimo Says Side Boob is the New Cleavage

- UK singer Sophie Jones, who recently went from a B to a D cup courtesy of the Harley Medical Group, will appear in a campaign for the medical center.

- New York Festivals has announced Donald Gunn, Founder of the Gunn Report will Moderate NYF's Executive Jury for 2011 International Advertising Awards.

- BFGoodrich Tires has signed a multi-year deal with Shaun White that will chronicle the 10-time Winter X Games gold medalist' preparation for the Winter X Games.

- Shalmor Avnon Amichay/Y&R has launched The Dislike Petition on YouTube, a promotion against human trafficking. Previous campaign work includes storefront design with women for sale.

- On Wednesday, March 23, The Social Consumer conference will examine how brands "engage, influence and service consumers through innovative social programs."

- Sex and the City star Kim Cattrall set to appear in a new ad campaign for I Can't Believe It's Not Butter!

- Ultimo thinks side boob is the new cleavage.