Denny's Gets Comedic With Celebrity-Fueled Video Series
New work from Gotham, Jason Bateman's production studio DumbDumb and Ben Silverman's studio Electus for Denny's brings us Always Open, an online celebrity talk show of sorts. Hosted by comedy actor David Koechner, the series debuted today and has Bateman and Koechner exchanging some witty banter at a local Denny's.
Future episodes will feature Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and - oh yes - Kristen Bell. The content of each three minute video will center around questions asked by Koechner of the various celebrities with the resulting videos distributed on College Humor, Denny's website, Bateman's DumbDumb, YouTube, Facebook and other platforms.
Of the creative approach, Gotham CCO Marty Orzio said, "When we created the 'always open' brand platform for Denny's, we did it with every intention of spreading that message across all media platforms. The partnership with DumbDumb and Electus gives Denny's the chance to speak to their customers in a fresh, fun way, while reinforcing its new brand positioning."
We will admit this, clearly and refreshingly, is not your average advertising. Wre actualy watched the entire three minutes premiere video. And that's a big achievement for us
Topic: Brands, Celebrity, Online, Video