Celebrity Entitlement Leveraged in New York Bike Safety Campaign

Leverage the long standing notion celebrities can sometimes behave like entitled jerks, New York's Department of Transportation is out with a public service campaign featuring Mario Batali, John Leguizamo, and Paulina Porizkova who...act like jerks on bikes all in the name of convincing bikers not to act like jerks when biking in the city.

Now, if only we could get motorcyclists to stop being jerks and treating cars in a traffic jam like a slalom course.