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Candie's Hits Hotness of Hudgens One More Time


Continuing her work with Candie's, High School Musical star and one-time nude internet celebrity, Vanessa Hudgens is fronting the brand's Candies's only at Kohl's campaign which will consist of print and television. The campaign will highlight "Candie-isms," trite little girly statements such as "Candie's girls believe you can do anything in heels," "Candie's girls know sprinkles are a food group" and "Candie's girls never forget to treat themselves."

Of her work on the campaign, Hudgens said, "I love Candie's because they have so many great pieces you can mix into your wardrobe. My style is very similar to the Candie's girl style in a sense where we just want to have fun."

And, of course, not leaving out the social element, brand fans can vote for one of three commercials which will air in late July.

Check out the full on hotness of Hudgens on this campaign highlight page.

by Steve Hall    Jun-15-11    
Topic: Brands, Campaigns, Celebrity, Racy

Does Sex Sell to Monkeys?


It's an interesting question and one that's created much debate in the advertising industry; does the use of sexual imagery and sexual overtones really make advertising more effective? That very subject has been tackled by the Yale Department of Psychology and the findings of their study will be presented at a panel during Cannes Saturday, June 25.

To be clear, the study examined whether or not monkeys, not humans, respond to sexually-laced advertising but that isn't stopping Lawson Clark, aka @malecopywriter, from drawing his own conclusions during the panel. No doubt, it will be quite amusing

by Steve Hall    Jun-15-11    
Topic: Industry Events

Agency Selects Top 100 Car Commercials


If you're into automotive advertising - and by that we mean automotive brand advertising not cheesy car dealer advertising - then you just might like this YouTube channel created by Athens agency XL Advertising. The agency has selected what it thinks are the best 100 car commercials and posted them all on the channel complete with credits.

The agency selected Volkswagen's Night Drive as the top commercial followed by Honda Cog and Peugeot Sculptor.

by Steve Hall    Jun-15-11    
Topic: Commercials

Pigs Can't Fly But They Can Dance


They've always said pigs can't fly, but who knew they could dance? Piggly Wiggly Carolina Co. asked its Facebook Likers to vote for which music video "moves" they wanted to see mascot Mr. Pig perform to celebrate reaching 25,000 Likers.

Choosing from Macarena, Mr. Roboto, Cha Cha Slide, Thriller, Cotton Eye Joe and Single Ladies, Single Ladies garnered the most votes and Mr. Pig took to the dance floor to show his moves. Rawle Murdy created the contest for Piggly Wiggly Carolina Co.

by Steve Hall    Jun-15-11    
Topic: Social

Father's Day Brings Yet Another Contextual Goof


We love a good contextual advertising screw up. We've seen more serious bloopers than this one but the placement of a Father's Day ad within a long article about domestic abuse probably isn't the best placement The Mirror could have chosen for this ad.

by Steve Hall    Jun-15-11    
Topic: Newspaper

Star-Studded Red Carpet Kicks Off Webby Awards


Over the past 15 years, The Webby Awards has progressed to the point where it's now a star-studded event with all the glitz and glamor one would expect from such a ceremony. Though we're not quite sure it's truly earned its nickname, The Academy Awards of the Internet.

Oh yes, the stars were out in full force. Brooke Shields. Lisa Kudrow. Norah Jones. Kevin Jonas. Antoine Dodson. Adrian Grenier. Daniel Radcliffe. Anna Wintour. Marlon Wayans. Zach Galafianakis. But there's still a sense of wannabe attached to the event. OK, so that's just one opinion but, really? The Academy Awards of the Internet?

more »

by Steve Hall    Jun-14-11    
Topic: Industry Events

Cannes Gets Infographic Treatment


Created especially for Adrants by Visual Economics, this infographic takes a look at the history of Cannes from its origins in 1954 all the way up to its current incarnation in 2011. Give it a look here and check out the various facts and figures.

by Steve Hall    Jun-13-11    
Topic: Industry Events

Brand Loyalty Programs Extended to Social Media With SocialRewards


If you are a travel brand, you may want to check out SocialRewards, a new social media-based loyalty program that allows brands to award those who make mention of the brand on Twitter and Facebook. Less like a pay per tweet program and more like your typical offline loyalty program, brands award points to people based on a sliding scale.

For example, five points are earned for making a mention but up to 250 points are awarded if the mention leads to a booking at the destination. Accumulated points lead to awards such as discounts or free stays.

Using a tracking mechanism, SocialRewards charges brands ten cents per engagement which is defined as a click, retweet, reply or Like.

by Steve Hall    Jun-13-11    
Topic: Promotions, Social

BMW Takes on Concrete Walls


A video uploaded by BMW Canada which features a driver racing a Series M Coupe through what we're told are cement walls that are cut to fit the shape of the vehicle as it slides through has generated much commentary. Debate centers around whether the walls are real or whether they were digitally added in after the fact. Or if they are just Styrofoam made to look like concrete. No word from BMW Canada but the stunt is impressive.

Of course all it proves is that there are great drivers out there, not that the vehicle, itself, is the only vehicle that can do such a stunt. After all, a well trained stunt car or race car driver could do the same thing with a 1970's era Lincoln Continental Mark VII or whatever that boat of a vehicle was called.

more »

by Steve Hall    Jun-13-11    
Topic: Video

How to Watch the Webby Awards Naked


So you don't have a ticket to go to the Webbys on Monday night? Whatever will you do? You will not fret. You will not fear. You will grab some popcorn and your laptop because that's all you'll need to view the Webbys this year.

Yup. You can catch the broadcast live on Facebook here or on YouTube here. You can even watch it on your iPhone because, well, there's an app for that.

And that's not all. You can also watch on The Huffington Post, Martha Stewart, (RED), BuzzFeed, National Geographic and SportsNation.

So sit on the couch. Lay in your bed. Don't worry about getting all dressed up and fighting the crowds. In fact, if you are so inclined, you can watch the Webbys naked if that's your thing. It all starts Monday night at 8PM.

Oh yea. Lisa Kudrow is hosting.

by Steve Hall    Jun-12-11    
Topic: Industry Events

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